THE WORLD OF NIRA DIAMONDS

Simple. Beautiful. Transparent.
WHAT ARE NIRA GROWN DIAMONDS?

Real Diamonds. Grown with Intention.

NIRA diamonds are real — just like mined diamonds, but created in a lab using cutting-edge technology.
Same sparkle. Same strength. But ethical, eco-friendly, and free from mining.
HOW ARE NIRA DIAMONDS MADE?

Born from a Seed. Grown with Science.

We start with a tiny carbon seed. In a high-tech chamber, we recreate the conditions of the earth’s core.
Over a few weeks, carbon atoms bond and grow into a diamond — layer by layer, just like nature intended.

The result? A diamond that’s identical to mined ones — minus the environmental harm.
CERTIFIED BY EXPERTS – THE 4 C’S

Yes, Our Diamonds Are Certified. Just Like Mined Ones.

Every NIRA diamond is graded by top labs (like IGI/SGL) using the same 4 C’s as mined diamonds:

CUT

The way a diamond is shaped and faceted.
A great cut = maximum sparkle and brilliance.
(Grades: Ideal, Very Good, Good, Fair, Poor)

At Nira, we source Ideal cuts for maximum excellence

COLOR

The less color, the rarer the diamond.
Color is graded on a scale from D to Z:

D–F: Colorless (most valuable)
G–J: Near colorless (excellent value)
K–Z: Noticeable tint (usually warm tones)

At NIRA, we focus on D–G range for a visibly brilliant look.

CLARITY

Measures natural imperfections (called inclusions).
Graded from FL to I3:

FL (Flawless): No visible inclusions, even under magnification
IF–VVS1/VVS2: Internally flawless or very, very slight inclusions
VS1–VS2: Very slight inclusions (hard to see)
SI1–SI2: Slight inclusions (visible under magnification)
I1–I3: Inclusions visible to the naked eye

We typically offer diamonds in the VS to VVS range — perfect clarity to the eye.

CARAT

Refers to the weight of the diamond.
1 carat = 0.2 grams.
Larger diamonds are rarer and more valuable, but beauty comes in every size.

All NIRA diamonds come with authentic certification — so you know exactly what you’re getting, every time.
LAB GROWN VS MINDED DIAMONDS?

See the difference. Feel the impact.

NIRA Diamonds are lab-grown, offering the same stunning look and feel as mined diamonds — without the environmental toll or ethical concerns. While both appear identical in brilliance and beauty, NIRA Diamonds are created with minimal eco impact and are always conflict-free. In contrast, traditional mined diamonds often come with a heavy environmental footprint and questionable sourcing. Best of all, NIRA Diamonds offer 30–40% better value, making luxury not just more ethical, but more accessible.

Choose brilliance with a conscience.
WHY THIS MATTERS?

You deserve diamonds that look stunning, do no harm, and are honestly priced. That’s what NIRA stands for.

Mohini

After years helping others build businesses, I knew it was time to build mine — with heart, ethics, and elegance.”I'm Mohini, CA by training, founder by passion.NIRA was born out of my obsession with thoughtful, ethical luxury — and a desire to bring lab-grown diamonds into the spotlight they deserve.My journey into motherhood only deepened my commitment to create a brand that's sustainable, smart, and truly personal.

Rachit

I began my design journey after graduating from NIFT in 2016, working with global brands like Zara, Mango, and Jack & Jones. A year later, I launched my own denim label in India, which deepened my understanding of building intentional, value-driven brands. Over the last seven years, I’ve partnered with 100+ D2C founders through my marketing agency—crafting stories that connect and grow.

At the core of it all is a love for design—clean, honest, and timeless. NIRA was born from that same passion: a conscious, elegant brand built on transparency and meaning.

When I’m not obsessing over the details, I’m usually traveling—seeking new cultures and inspiration.

Beauty without the burden