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Once considered a niche product, lab-grown diamonds have exploded into the mainstream, fundamentally reshaping India's jewellery industry. Established names like Tanishq and Malabar have started offering limited collections of LGD jewellery, signalling growing consumer demand. But when it comes to investing in something as meaningful as a diamond, the question remains: Should you buy from a traditional jeweller dipping into the category, or from a brand that lives and breathes lab-grown diamonds?
The answer becomes clear when you look at selection, expertise, and value. Specialised lab-grown diamond brands like Nira Diamonds stand out as the true experts.
Lab Grown Diamonds vs Traditional Jewellers
Big chain jewellers like Tanishq or Malabar primarily built their legacy around mined diamonds and gold jewellery. They've just started to dabble in lab-grown diamonds, so you'll only find them in a limited number of designs and seasonal collections.
On the other hand, brands like Nira Diamonds are dedicated exclusively to lab-grown diamonds. This focus translates into:
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Wider Choice – From solitaire rings and coloured diamond pieces to intricate necklaces and bracelets, Nira offers a range that most traditional jewellers cannot match.
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Better Quality Control – Since lab-grown is their sole specialisation, every stone is carefully curated, IGI-certified, and crafted with precision.
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Fair Pricing – Without the heavy retail overheads of legacy chains, Nira Diamonds passes on real value to customers.
Why Nira Diamonds Leads the Way
When customers look for the best brand for lab grown diamonds in India, expertise matters. Here’s why Nira Diamonds reviews consistently highlight the brand as a trusted choice:
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100% Focus on LGDs – Unlike Tanishq or Malabar, where lab-grown jewellery may be an add-on, Nira is built entirely around this category.
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IGI Certification – Every diamond is backed by international grading, ensuring authenticity and transparency.
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Diverse Designs – From timeless solitaires to statement pieces like the Infinity Embrace Circle Pendant or Toi et Moi Rings, Nira constantly evolves its catalogue.
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Knowledgeable Team – A dedicated team that understands the nuances of lab-grown diamonds and helps customers make confident decisions.
Pricing: Where Specialists Win
Traditional jewellers often include the cost of brand legacy, physical stores, and marketing into their pricing. By contrast, specialist lab-grown diamond brands like Nira streamline their model. The result? Better pricing per carat without compromising on design or certification.
This difference makes Nira not just an alternative, but a smarter long-term investment when buying lab-grown diamonds in India.
Final Verdict
When it comes to lab grown diamonds vs traditional jewellers, the choice is simple. While established names like Tanishq or Malabar may give you brand recognition, a specialist like Nira Diamonds offers:
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More variety
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Better prices
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Expert guidance
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Greater transparency
So if you’re looking to buy lab grown diamonds in India, a dedicated brand like Nira will always remain your best choice — combining innovation with integrity, and beauty with responsibility.